Public Relations Campaign
Campaign plan I completed with four other team members
My Work
This is a collection of projects that highlight my experience in PR, brand strategy, event planning and media reporting. Each piece reflects my passion for clear communication, creative thinking and purposeful storytelling.
Media Pitch
Mock media pitch
Fellowship Essay
I completed this essay for an application where I discuss how the use of effective communication drives change.
Issue Backgrounder
I wrote this backgrounder for an advanced public relations writing course that discusses the personal, professional and academic development caused by study abroad programs.
Media Kit
Completed a media kit, which includes a press release, a PSA, a feature story, a content calendar, and a fact sheet for a non-profit
Situation Analysis: Spotify
I completed a full situation analysis on the brand Spotify with four other group members.
Press Release
I wrote this press release for a public relations writing course that represents a fashion designer during New York Fashion Week 2024.
Pretty Little Thing Portfolio
I completed a portfolio for the fashion brand Pretty Little Thing in a public relations design course where I created a new logo, an event poster, a fact sheet, social media mock-ups and a style guide.
Research Paper
I completed a full research paper about traditions within UTK's campus with three other group members.
Diana Vreeland Reflection
I wrote this paper about the famous fashion editor Diana Vreeland in a fashion and culture class.
Journalism Paper
I wrote this piece in an introductory journalism course on a family member who has made an impact on my life.
Informative Speech
I wrote and presented this informative speech about Balenciaga to my public speaking class.
Social Media Audit
I completed this social media audit for a small clothing brand.
